WE ARE SOFTWORKS INTERACTIVE

We Design Digital Experiences & Brands

Collaborating with us goes beyond the rails of typical design work; it's all about crafting impactful identities and utile interfaces that reflect your core values.

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OUR DESIGN SERVICES

How we realize your ideas

A Phased Orchestration

By empowering progress through strategic milestone planning.

Visual Collaboration

We provide for contextual feedback on images, documents, and live sites.

Streamlining Workflow

Seamlessly sharing ideas together helps highly enrich the design experience.

A laptop and a smartphone display a webpage with color palettes named German Hop, Banana Bombshell, and Kingfisher, along with their respective RGB, CMYK, and contrast values.
A mobile phone and a tablet display a color palette guide, including colors named German Hop, Banana Bombshell, and Kingfisher, with their respective RGB, CMYK, and contrast ratio values.

We strive to understand your customers.

Our agency merges creativity with technical expertise to create designs that resonate with your audience. From captivating graphics to intuitive interfaces, we tailor each element to ensure your brand speaks directly to your customers.

Define your brand before creating your site

Before diving into web development, it's essential to define your brand. Have a cohesive identity and want to build an online presence? Create your site.

Define your brand before creating your site

Before diving into web development, it's essential to define your brand. Have a cohesive identity and want to build an online presence? Create your site.


Values & messaging

Defining your values & messaging establishes clear communication.

Visual identity

Brand visual identity includes things like logos and colors.

A laptop screen displays a website design interface for building turnkey WordPress websites. A notification suggests changing an image. The interface includes a sidebar with various customization options.
Laptop screen displaying a website for building turnkey WordPress sites, with two chat bubbles labeled "Aiglon student" and images of smartphone and chat interface.

KEEP YOUR BUSINESS ON MESSAGE

Get pro identity documents

Amplify brand recognition and resonance with professionally crafted identity documents fostering a unified presence.

Professional design at your finger-tips

Looking for immediate graphical support? Our brand guides offer curated graphical assets (to include, color, logos, usage, type, and more) wrapped in easy-to-share documents for fast collaboration.


Brand guides come in two flavors

We offer monochromatic (black/white) and color identity documents.

Typeface & guidelines are included

That means brand fonts, typographic scale, tone of voice, and more.

Brand Guide Mono

Sample Brand Guide Mono

Sample Brand Guide Mono

USA Flag

$1,500

Phased payment for monochromatic identity document

The Assets
  • Brand Logo: Black
  • Brand Logo: White
  • Brand Logomark: Black
  • Brand Logomark: White
The Formats
  • Assets: EPS, PDF, PNG, SVG
  • Brand Guide: PDF (300+ DPI)
The Guide
  • Black Logo
  • White Logo
  • Black Logomark
  • White Logomark
  • Brand Colors
  • Logo Safe Zones
  • Prohibited Uses
  • Core Values
  • Tone of Voice
  • Type Face (Fonts)
  • Typographic Scale
The Scope
  • Design Brief
  • Brand Research
  • Conceptualization
  • Feedback & Revision
  • Asset(s) Selection
  • Guide Completion
The Timeline
  • 7 Work Stages
  • 21 Day Delivery

Brand Guide Color

Sample Brand Guide Color

Sample Brand Guide Color

USA Flag

$2,250

Phased payment for full-color identity document

The Assets (+Black/White)
  • Brand Logo: Color
  • Brand Logo: Color Alt
  • Brand Logomark: Color
  • Brand Logomark: Color Alt
The Formats
  • Assets: EPS, PDF, PNG, SVG
  • Brand Guide: PDF (300+ DPI)
The Guide
  • Color Logo
  • Color Alt Logo
  • Black Logo
  • White Logo
  • Color Logomark
  • Color Alt Logomark
  • Black Logomark
  • White Logomark
  • Brand Colors
  • Brand Gradients
  • Logo Safe Zones
  • Prohibited Uses
  • Core Values
  • Tone of Voice
  • Type Face (Fonts)
  • Typographic Scale
The Scope
  • Design Brief
  • Brand Research
  • Conceptualization
  • Feedback & Revision
  • Asset(s) Selection
  • Guide Completion
The Timeline
  • 7 Work Stages
  • 31 Day Delivery

Delivery Disclaimer: Note that given the collaborative nature of design projects, our agency is unable to provide absolute guarantees regarding anticipated fulfillment dates. Please see the Design FAQ below for more work-related details.

KEEP YOUR BUSINESS ON MESSAGE

Get pro identity documents

Amplify brand recognition and resonance with professionally crafted identity documents fostering a unified presence.

Brand guides come in two flavors

We offer monochromatic (black/white) and color identity documents.

Typeface & guidelines are included

That means brand fonts, typographic scale, tone of voice, and more.

Brand Guide Mono

Sample Brand Guide Mono

Sample Brand Guide Mono

USA Flag

$1,500

One-time payment for monochromatic identity document

The Assets
  • Brand Logo: Black
  • Brand Logo: White
  • Brand Logomark: Black
  • Brand Logomark: White
The Formats
  • Assets: EPS, PDF, PNG, SVG
  • Brand Guide: PDF (300+ DPI)
The Guide
  • Black Logo
  • White Logo
  • Black Logomark
  • White Logomark
  • Brand Colors
  • Logo Safe Zones
  • Prohibited Uses
  • Core Values
  • Tone of Voice
  • Type Face (Fonts)
  • Typographic Scale
The Scope
  • Design Brief
  • Brand Research
  • Conceptualization
  • Feedback & Revision
  • Asset(s) Selection
  • Guide Completion
The Timeline
  • 7 Work Stages
  • 21 Day Delivery

Brand Guide Color

Sample Brand Guide Color

Sample Brand Guide Color

USA Flag

$2,250

One-time payment for full-color identity document

The Assets (+Black/White)
  • Brand Logo: Color
  • Brand Logo: Color Alt
  • Brand Logomark: Color
  • Brand Logomark: Color Alt
The Formats
  • Assets: EPS, PDF, PNG, SVG
  • Brand Guide: PDF (300+ DPI)
The Guide
  • Color Logo
  • Color Alt Logo
  • Black Logo
  • White Logo
  • Color Logomark
  • Color Alt Logomark
  • Black Logomark
  • White Logomark
  • Brand Colors
  • Brand Gradients
  • Logo Safe Zones
  • Prohibited Uses
  • Core Values
  • Tone of Voice
  • Type Face (Fonts)
  • Typographic Scale
The Scope
  • Design Brief
  • Brand Research
  • Conceptualization
  • Feedback & Revision
  • Asset(s) Selection
  • Guide Completion
The Timeline
  • 7 Work Stages
  • 31 Day Delivery

Delivery Disclaimer: Note that given the collaborative nature of design projects, our agency is unable to provide absolute guarantees regarding anticipated fulfillment dates. Please see the Design FAQ below for more work-related details.

WANT TO SPEAK WITH A PROFESSIONAL

Start with a consultation today

For those times you need to consult an expert. We proffer extensive à la carte know-how for just such occasions.

Design Consultation

One-time Zoom Call

USA Flag

$50/30 min.

★ See Sample Exchange ★

Page Flow Audit: We'll do a basic review of a web page you select on your website, focusing on how well the page design engages users and encourages interaction.

Branding Audit: We'll perform a cursory review of the brand assets on your website to ensure that the design aligns with your audience, identity, and core values.

Objectives & Scope: Discuss some general outlines of the objectives and scope for your overview.

Engagement Overview

  • Page Flow Audit
  • Objectives & Scope

Identity Overview

  • Branding Audit
  • Objectives & Scope

Note, consultations are for kickoffs, candor, and brief overviews only. For work, try a service or book a project.

Note, consultations are for kickoffs, candor, and brief overviews only. For work, book a project or buy a service.

Illustration of a person with pink hair wearing a blue shirt and dark overalls, standing with one hand in their pocket.

Get counsel for your design ideas.

Book a consultation today and get topical basics from an expert or acquire valuable insights on potential next moves for your projects.

Feel free to ask us technical stuff

We encourage technical questions like, what's the color difference between grayscale and monochromatic?

Want to ask technical stuff

We encourage technical questions like, what's the color difference between grayscale and monochromatic?

Always speak with an expert first

Before you start critical work, it's essential to consult a professional to gain valuable insights and guidance.

Speak with our experts first

Before you start critical work, it's essential to consult a professional to gain valuable insights and guidance.

Note, consultations are for kickoffs, candor, and brief overviews only. For work, try a service or book a project.

Note, consultations are for kickoffs, candor, and brief overviews only. For work, try a service or book a project.

Design FAQ?

We like to keep life simple. That said, if you can't find an answer that fits, you can book a Zoom call or, send us your query by email any time.


What kind of design services does your agency provide?

Our agency specializes in front-end web design, focusing on creating visually appealing and user-friendly website experiences. Additionally, we offer comprehensive graphic design services for brand identity, including but not limited to, the creation of logos, color profiles, favicons, as well as complete brand guides that ensure a consistent and cohesive visual representation.

How do you define your agency's expertise in graphic design?

We have decades of graphical experience on hand. In terms of expertise, we specialize in crafting unique identities (logo and logomark design), and offer complete brand guides as part of our robust design services. Moreover, our trademarked agency logo symbolizes our dedication to originality and quality. For details on our trademark, please visit our official trademark registration page.

How do you define your agency's expertise in WordPress development?

Our agency specializes in the design, development, maintenance, and optimization of WordPress websites. We have a team of experienced (LAMP & LEMP) developers and designers who are passionate about creating functional and visually appealing products using WordPress (what continues to be) the world's most popular CMS platform.

What is the usual process for working with your agency on a design project?

Our process begins with a comprehensive consultation to understand your vision, goals, and preferences. We then move through the design phase, presenting initial concepts for your review. Your input is crucial, guiding the refinement process through subsequent rounds of revisions until we achieve a final design that perfectly captures your brand essence. Throughout, our team ensures open communication, collaboration, and a seamless journey from concept to a polished, impactful design.

What is the typical process for working with your agency on a WordPress project?

The journey always starts with some input from you and a fulsome consultation to better understand your requisite website goals. We'll then follow a phase-based, structured process that includes project scope evaluation, planning, the design phase, the development phase, the testing phase, and then finally, the launch phase. At all times, we maintain constant and open communication with you throughout each of the individual project phases to ensure your vision is realized.

How long does it typically take to create a new brand identity?

If all goes smoothly, your typically looking at about 21-45 days. The timeframe for creating a new brand identity can vary greatly depending on the scope and intricacy of the project. Crafting a compelling and distinctive brand involves thorough research, design iterations, and collaboration with our clients. Typically, our process encompasses several weeks of back-and-forth, thus allowing for comprehensive exploration, refinement, and client feedback. The ultimate goal is to deliver a brand identity that resonates with your vision and values, ensuring you a result that stands up to the test of time.

What color scale do you deliver brand assets in?

We deliver brand assets in RGB color format to ensure compatibility across digital platforms. Additionally, your Brand Guide includes comprehensive color information, including HEX, RGB, and CMYK color codes. These codes are provided to support consistent and accurate color reproduction across a variety of mediums and applications.

When designing graphic assets, what image formats do your provide?

Our deliverables typically include PNG files, which provide a transparent background for seamless integration into different mediums. Additionally, for brand assets, we supply EPS, PDF, and SVG files, all of which are vector images that ensure scalability without loss of quality. These formats, combined with PNG files for transparent backgrounds, ensure your brand assets are adaptable, high-quality, and ready for diverse applications.

What does "Color Alt" mean in the Brand Guides?

Color Alt in our Brand Guide Color refers to color-adapted versions of your logo and logomark. These versions are designed to ensure that your logo and logomark maintain visibility and contrast on both white and black backgrounds. By swapping the colors (either white or black), we ensure that your brand's visual identity remains consistent across various applications. If color adaptation isn't suitable for your specific logo and logomark, we can provide background-neutral grayscale versions as an alternative.

Will my website be mobile-responsive?

Absolutely! Ensuring that your website is mobile-responsive is a top priority for us. It's important to note however, the responsiveness is reliant on the features of your chosen WordPress theme or builder. That said, we'll work collaboratively with you to select a theme that meets this (and your other) criterion to guarantee a seamless experience for you and your users across all devices.

What is your approach to user experience (UX) and user interface (UI) design?

Our approach to User Experience (UX) and User Interface (UI) design is rooted in creating seamless and engaging digital experiences. With UI designs that lean heavily on aesthetics and UX strategies that aim to enhance usability, our focus is on overall user satisfaction by crafting intuitive navigation, pleasing interactive elements, and captivating visuals.

How exactly do service consultations work?

All consultations last exclusively 30 minutes and are always personally conducted by our founder, via the Zoom platform. Before purchasing, you can review example topics listed in the services price table on our website. This ensures clarity on the types of questions and topics suitable for discussion within the allocated timeframe. To schedule, simply choose a convenient date and timeslot for your meeting. Please note, consultations are only meant for kickoff meetings, candid discussions on service verticals, and brief overviews. They serve as an excellent opportunity for you to gauge our understanding and approach, while also allowing us to better assess your project scope and expectations.

Is it possible to reschedule or cancel a consultation?

Rescheduling or canceling a consultation is possible with some considerations. Our consultations are specifically designed for kickoffs, candid discussions, and brief overviews of your goals and objectives. In the past, allowing for constant rescheduling actually led to more scheduling conflicts. To ensure efficiency and respect for everyone's time, we've implemented a policy that prioritizes adherence to the scheduled appointments. However, we understand that circumstances may change, and you have the flexibility to cancel your service consultation up to 24 hours in advance by submitting a ticket through your client portal dashboard. It's important to note that no-shows or cancelation requests made within less than 24 hours are not eligible for refunds due to scheduling constraints.

Do you support technology stacks other than WordPress?

No, sorry about that. While our team has experience with Angular (MEAN) and React (MERN) stacks, our agency has chosen to specialize in WordPress development (LAMP and LEMP stacks). Ultimately, we just find WordPress to be easier to learn for customers, the CMS itself is exceptionally adaptable and we know it's widely embraced, offering our clients a mature and user-friendly platform for their web projects to thrive on.

Are there any restrictions on my choice of WordPress theme?

Not necessarily. That is, while we may not be familiar with every theme available, we are well-equipped to handle any well-coded theme that adheres to best practices. We also understand that your comfort with a theme is crucial, so we'll present you with options that best suit your specific use-case. Our choice in this regard is to focus on top offerings from reliable developers who maintain up-to-date code, ensuring a seamless integration and optimal performance for your website. Ultimately, your satisfaction and confidence in your chosen theme are one of our top priorities.

Can you assist with website content creation, including text and images?

Most assuredly. On occasion, we offer assistance in crafting website content, covering text and images. At our discretion, we can help with generative text and finding suitable images for posts or pages. That said, under all circumstances, the client is solely responsible for furnishing licensed images and texts for any published works. Finally, any additional assistance to the client (in this regard), including acquisition and licensing, will be subject to separate billing for time and associated fees.

Can you help with WordPress theme customization and design?

Certainly, our team is experienced in working with popular themes like Astra, Divi, Ultra, and others, ensuring that we can adapt and tailor the chosen theme to suit your specific needs. With that said, we can easily scratch-build custom elements, blocks, and complete sections on the fly. Whether you have a preference for customization within an existing theme or desire a more bespoke design, we're here to collaborate with you and create a website that aligns with your unique brand identity and objectives.

What are your agency's thoughts on client feedback?

Client feedback is a cornerstone of our collaborative approach. We actively encourage and facilitate using real-time contextual feedback on documents, images, and websites throughout the course of work projects. Through constant communication, your insights play a crucial role in refining and tailoring the design and development process to ensure the final result aligns harmoniously with your goals.

What is your agency's policy on client revisions during projects?

Our team keenly understands the importance of aligning the final deliverables with your intentions. For this reason, we offer multiple revision rounds during both web development and design projects, allowing for clients to request specific changes and ensuring that the work meets their expectations before completion and or publication.

How does the payment process work for website projects?

We employ a phased payment system for website development, invoicing upfront for each individual project stage—concept, design, technical, and launch. This pay-as-you-go method not only provides financial transparency but ensures that each phase of the project is completed to your satisfaction before moving forward to the next. Detailed payment schedules are always established at the project outset, fostering a collaborative and client-focused experience. Regardless of the scope of work, we prioritize your privacy and security. To ensure this, all payments are securely processed through our trusted gateway partners, Stripe and/or PayPal.

How does the payment process work for brand guide projects?

For graphic projects, the payment process involves a phased payment system invoicing upfront for each individual project stage—conception, selection, and finalization. This pay-as-you-go method not only provides financial transparency but ensures that each phase of the project is completed to your satisfaction before moving forward to the next. Detailed payment schedules are always established at the project outset, fostering a collaborative and client-focused experience. Regardless of the scope of work, we prioritize your privacy and security. To ensure this, all payments are securely processed through our trusted gateway partners, Stripe and/or PayPal.

Does your agency have experience with WordPress page builders?

Indeed, our team possesses extensive experience with a variety of top WordPress page builders and themes, catering to a spectrum of needs. This spans the gamut from user-friendly theme options like Astra, suitable for non-developers, to more developer-centric tools tools like Oxygen Page Builder. All of that to say, our diversity of knowledge in this regard ensures that we can seamlessly adapt to your project requirements, creating websites that both function in accordance with your technical specifications and visually align with your design preferences.


Have more specific questions? See our other FAQs or query us via the contact page.

Create your website with us today

Our team has over 20 years experience in the web.

UNIQUE FEATURES OUR TEAM HAS TO OFFER

We are a seasoned crew of early adopters with insights into what's now and what's next.

We have been working in the web since HTML 4.0 (that's... 1997).

We don't just want to help you build a site, we want to help you build a business.

We create designs that speak and make products with analytical insights that deliver tangible results.

We are fully rounded with experience in graphics, front-end and back-end development as well as marketing, admin and, ops.

Reach out and get started today!

ALREADY HAVE AN ACCOUNT? SIGN IN

Create your website with us today

Our team has over 20 years experience in the web.

UNIQUE FEATURES OUR TEAM HAS TO OFFER

We are a seasoned crew of early adopters with insights into what's now and what's next.

We have been working in the web since HTML 4.0 (that's... 1997).

We don't just want to help you build a site, we want to help you build a business.

We create designs that speak and make products with analytical insights that deliver tangible results.

We are fully rounded with experience in graphics, front-end and back-end development as well as marketing, admin and, ops.

Reach out and get started today!

ALREADY HAVE AN ACCOUNT? SIGN IN

SOFTWORKS INTERACTIVE

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